Privacy policy
Aquajools is the trading name of Mimami Ltd, a company registered in England and Wales.
Registered Office:
201b.3 Cardinal Point, Park Road, Rickmansworth, England, WD3 1RE
Company Registration Number: 10798509
Email: info@aquajools.com
This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, place an order, contact us, or use our services.
1. Who We Are
In this Privacy Policy, “Aquajools,” “we,” “our,” and “us” refer to Mimami Ltd trading as Aquajools.
For the purposes of UK data protection law, Mimami Ltd is the data controller of your personal information.
2. Information We Collect
We may collect the following information:
- Name
- Billing and shipping address
- Email address
- Phone number
- Payment details
- Order details
- Personalisation details, such as names, dates, initials, messages, handwriting samples, fingerprints, or images you provide
- Account login details, if you create an account
- Website usage information
- IP address, browser type, device information, and cookie data
- Communications between you and us
3. How We Use Your Information
We use your personal information to:
- Process and fulfil your orders
- Create personalised or custom jewellery
- Communicate with you about your order
- Provide customer support
- Process payments
- Arrange shipping and delivery
- Manage returns, refunds, or complaints
- Improve our website and services
- Prevent fraud and protect our business
- Send marketing emails, where you have consented
- Comply with legal, tax, and accounting obligations
4. Legal Basis for Processing
We process your personal information under the following legal bases:
- Contract: to process and deliver your order
- Consent: for marketing emails and certain optional personalisation uploads
- Legal obligation: for tax, accounting, and compliance requirements
- Legitimate interests: to improve our services, prevent fraud, and manage our business
5. Personalised Product Data
If you submit names, dates, handwriting, fingerprints, images, coordinates, messages, or other custom details, we use this information only to create your personalised jewellery and provide related customer service.
You should only upload content that you own or have permission to use.
6. Payment Information
Payments are processed securely by third-party payment providers. We do not store your full card details on our systems.
Payment providers may process your information in accordance with their own privacy policies.
7. Sharing Your Information
We may share your information with trusted third parties, including:
- Payment processors
- Shipping and courier companies
- Website hosting providers
- Email and marketing platforms
- IT and security service providers
- Professional advisers, such as accountants or legal advisers
- Authorities where required by law
We only share information where necessary and require service providers to protect your data.
8. International Transfers
Some service providers may process personal information outside the United Kingdom.
Where this happens, we take appropriate steps to ensure your information is protected in accordance with applicable data protection laws.
9. Cookies
Our website may use cookies and similar technologies to:
- Keep the website working properly
- Remember your preferences
- Analyse website performance
- Improve user experience
- Support advertising and marketing
You can manage or disable cookies through your browser settings. Some website features may not work correctly without cookies.
10. Marketing Communications
We may send you marketing emails if you have subscribed or otherwise given consent.
You can unsubscribe at any time by clicking the unsubscribe link in our emails or contacting us at info@aquajools.com.
11. Data Retention
We keep your personal information only for as long as necessary for the purposes described in this Privacy Policy.
Order and transaction records may be retained for legal, tax, and accounting purposes.
Personalisation files may be retained for a limited period to complete your order, assist with customer service, or support repeat orders, unless you request deletion where legally permitted.
12. Your Rights
Under UK data protection law, you may have the right to:
- Access your personal information
- Correct inaccurate information
- Request deletion of your information
- Restrict how we use your information
- Object to certain processing
- Request data portability
- Withdraw consent where processing is based on consent
- Complain to the UK Information Commissioner’s Office
To exercise your rights, contact us at info@aquajools.com.
13. Security
We take reasonable technical and organisational measures to protect your personal information against loss, misuse, unauthorised access, disclosure, alteration, or destruction.
However, no method of online transmission or storage is completely secure.
14. Children’s Privacy
Our website is not intended for children under 13, and we do not knowingly collect personal information from children.
If you believe a child has provided us with personal information, please contact us.
15. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices, content, or security of those websites.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
Any changes will be posted on this page with an updated “Last Updated” date.
17. Contact Us
For questions about this Privacy Policy or how we handle your personal information, contact:
Aquajools (Trading Name of Mimami Ltd)
201b.3 Cardinal Point, Park Road, Rickmansworth, England, WD3 1RE
Email: info@aquajools.com